Kamis, 28 Januari 2016

Future Challenges for KM

Three key critical issues:
1.Access issues : What political issues govern Internet information seeking? What are some of the factors hindering employees from accessing critical knowledge within their organizations?
2.Organizational issues : What is the political context of the organization, and how does this context affect KM? How can a KM-friendly culture be encouraged? How can one provide incentives for knowledge sharing?
3.Valuing Issues : What is the impact of a shift from resource-based assets to knowledge-based assets? How can knowledge assets be valued?

 Political Issues Regarding Internet Search Engine

Information overload issues : the number of hits that are returned for a given search term is incredible and yet not particularly useful.
Search engines systematically exclude (in some cases by design and in other cases accidentally) certain sites and certain types of sites in favor of others, systematically giving prominence to some at the expense of others.
Search engines are only partially effective at finding things and a great deal of the web remains “hidden”. 

The Politics of Organizational Context and Culture
KM must address not only the information itself, but also the business practices and processes that generate the information.
The organizational context will thus affect KM implementation, and the evaluation of how successful this implementation was.
Five models of information politics can be used to characterize the politics of organizational context and culture (Klein, 1999; Davenport, Eccles and Prusak, 1992). 

Five models of information politics 


Shift to Knowledge-Based Assets
Knowledge assets are a source of competitive advantage for firms that possess them. Yet the way the possession of knowledge translates into a competitive advantage is not well understood.
Of course, obtaining this advantage does not happen automatically—a firm has to know how to extract value from knowledge assets. There are also definite costs incurred in managing knowledge assets.

In general, most approaches concur that there are three different types of intellectual capital (IC) to be considered:
1.Human Capital. The ability of individuals and teams to apply solutions to customer needs, competencies, mind-sets.
2.Organizational Capital. The codified knowledge, culture, values, norms.
3.Customer Capital. The strengths of customer relationships, superior customer-perceived value and customized solutions. 


Intellectual Property Issues

How to Provide Incentives for Knowledge Sharing

One common and useful taxonomy developed by Callahan (2004) divides incentives into three broad classes :
1.Remunerative incentives (or financial incentives) are said to exist where an agent can expect some form of material reward-especially money in exchange for acting in a particular way.
2.Moral incentives are said to exist where a particular choice is widely regarded as the right thing to do, or as particularly admirable, or where the failure to act in a certain way is condemned as indecent.
3.Coercive incentives are said to exist where a person can expect that the failure to act in a particular way will result in physical force being used against him or her by others in the community-for example, by punishment, imprisonment, firing or confiscating or destroying their possessions. 

Traditional incentives, such as pay bonuses, are not always  enough to change behavior. Sevens (2000) surveyed seven organizations about their efforts to encourage knowledge sharing.
1.Hire people who are willing to encourage knowledge sharing from the beginning and to catalyze the necessary cultural change.
2.Develop trust
3.Vary motivations by providing different types of incentives at different levels within the organization  in order to better reward executives, department heads and individuals.
4. Reorganize for sharing to leverage the fact that people naturally share knowledge with others in their own team and/or community of practice.
5.Encourage  support, and sustain communities to promote the sharing of expertise, skills, technical knowledge, or even just professional interest in a particular subject matter.
6.Develop leaders and role models, for even a small group of KM enthusiasts within a company can be a powerful catalyst for knowledge sharing. 

Future Challenges for KM
Before KM, the way in which people shared knowledge was person-to-person, just-in-time, and in the context of solving a specific business problem.
With the increasingly widespread adoption of KM, knowledge management processes such as knowledge creation/capture, knowledge sharing/dissemination and knowledge acquisition/application have begun to form part and parcel of how organizations conduct their core business and how knowledge workers conduct their work activities in an efficient and effective manner 

A Postmodern KM

Weinberger (2001) introduced the term postmodern KM to distinguish it from traditional KM, which he views as having traditionally suffered from the belief that we can discover ultimate truths and organize the world according to rational principles using clever code. The idea was that we should capture and organize bits of “knowledge” in central databases.
Postmodern KM operates within and on the basis of existing behavior patterns, mining conversation streams and relationships automatically to incorporate structure and context into the information human users already manipulate. It fosters human intelligence and interaction rather than trying to replace them.

Some recommendations:
1.Improving access to information and knowledge
2.Promoting knowledge sharing through learning circles and vertical/horizontal coalitions, peer-to-peer technology, CoP, infomediaries, help desks, e-learning and better interaction/mutual learning with target groups.
3.Networking international and regional cooperation
4.Other issues include the development of local content in local languages and dissemination channels besides Internet, capacity building, and QC standard.
5.Avoid weak incentives. 

Knowledge Management Strategy & The Value of KM

The KM Strategy provides the basic building blocks used to achieve organizational learning and continuous improvement so as to not waste time repeating mistakes and so that everyone is aware of new and better ways of thinking and doing. 
Sveiby (2001) developed a framework for categorizing the different types of KM initiatives. He uses three categories:
External structure initiatives (e.g., gain knowledge from customers, offer customers additional knowledge).
Internal structure initiatives (e.g., build a knowledge-sharing culture, create new-revenues from existing knowledge, capture the individual’s tacit knowledge, store it, spread it and reuse it and measure knowledge-creating processes and intangible assets produced).
Competence initiatives (e.g., create careers based on KM, create microenvironments for knowledge transfer, and learn from simulations and pilot projects).

Sveiby (2001) developed a framework for categorizing the different types of KM initiatives. He uses three categories:
External structure initiatives (e.g., gain knowledge from customers, offer customers additional knowledge).
Internal structure initiatives (e.g., build a knowledge-sharing culture, create new-revenues from existing knowledge, capture the individual’s tacit knowledge, store it, spread it and reuse it and measure knowledge-creating processes and intangible assets produced).
Competence initiatives (e.g., create careers based on KM, create microenvironments for knowledge transfer, and learn from simulations and pilot projects).

Introduction to KM Strategy
A number of different types of business needs may trigger the need for KM :
1.Imminent retirement of key personnel
2.Need for innovation to compete in dynamic, challenging business environment
3.Need for internal efficiencies in order to reduce cost and effort (e.g. time to market a new product)


Knowledge Audit
A knowledge audit service identifies the core information and knowledge needs and uses in an organization. It also identifies gaps, duplications, and flows and how they contribute to business goals.

A knowledge inventory (sometimes called an information audit or a knowledge map) is a practical way of coming to grips with “knowing what you know.” This inventory is usually performed by applying the principles of information resources management (IRM)

A knowledge audit can produce the following types of results:
Identification of core knowledge assets and flows – who creates, who uses.
Identification of gaps in information and knowledge needed to manage the business effectively.
Areas of information policy and ownership that need improving.
Opportunities to reduce information-handling costs.
Opportunities to improve coordination and access to commonly needed information/
A clearer understanding of the contribution of knowledge to business results.

Knowledge Gap
The difference between the organization’s existing and desired KM state is analyzed in terms of enablers and barriers to successful KM implementation.

A good gap analysis should address the following points (Zack, 1999; Skyrme, 2001):
1.What are the major differences between the current and desired KM states of the organization?
2.List barriers to KM implementation
3.List KM leverage points or enablers
4.Identify opportunities to collaborate with other business initiatives
5.Conduct a risk analysis
6.Are there redundancies within the organization?
7.Are there knowledge silos?
8.How does the organization rank with respect to others within the industry?











The result will be a KM strategy document that can be used as road map to implement short-term KM initiatives within the organization (those with the highest scores on feasibility, cost-benefit, and priority) as well as a longer-term KM strategy that will describe some of the longer, more complex initiatives. 
The KM Strategy  Road Map
 The final recommended strategy would typically cover a three to five year period, outlining the key priorities for each year. The road map addresses issues such as:
1.How will the organization manage its knowledge better for the benefits of the business?
2.Content (management of explicit knowledge) and community (management of  tacit knowledge) priorities.
3.Identification of process, people, products, services, organizational memory, relationships, knowledge assets as high priority knowledge levers to focus on.
4.What is the clear or direct link between KM levers and business objectives?
5.What are some quick win?
6.How will KM capability be sustained over the long term?

Balancing Innovation and Organizational Structure

A balance between innovation and organizational structure should be the desired outcome of a good KM strategy.
If the organization is too fluid, there will be no solid connection of knowledge work to business goals, and it will be difficult to have clear accountability.
If the balance shifts too much in favor of institutionalization, however the organization risks becoming too formal, which can stifle innovation and the open communication necessary for creative work to take place

Types of Knowledge Assets Produced
Edvisson and Malone (1997) propose that knowledge assets can be laced in one of these categories:
1.Human capital, or all the brainpower that “leaves at 5 PM.”
2.Structural capital, or all the brainpower that “stays after 5 PM” (policies, procedures, training courses, patents, etc).
3.Customer capital, or all the corporate relationships with customers and prospects.

Introduction to The Value of KM
There are typically three main categories of stakeholders:
1.Program funders (primarily in financial measures)
2.Managers (mostly interested in how the KM tools and processes are working and how much they are being used by their staff)
3.Employees/participants (more concerned with practical and operational issues such as how does this improve my everyday life at work)

For stable organizations, there are at least four possible points at which assessment can occur (adapted from APQC, 2001) :
1.Preplanning
2.Start-Up
3.Pilot project
4.Growth and expansion

 KM Return on Investment (ROI) and Metrics
The Skandia Intellectual Capital model is called the Skandia Navigator (Wall, Kirk, and Martin, 2004). Four key dimensions of business form the core of this model:
1.Financial focus, represented in monetary terms
2.Customer focus, a financial and nonfinancial measure of the value of customer capital
3.Process focus, addressing the effective use of technology within the organization
4.Renewal and development focus, which attempts to capture the innovative capabilities of the organization.

The KM measurement process will therefore consist of the following major steps:
1.Define the business objective(s) addressed by the KM initiative or project.
2.Define are the stakeholders and determine what they need to know.
3.Determine which measurement framework(s) is best to align KM measures with the business objectives.
4.Modify the framework(s) based on measurements are needed.
5.Decide on a data collection and analysis strategy.
6.Get management to sign off on the measurement strategy.
7.Implement measures and present the results in a form that is most appropriate for each stakeholder.

The Benchmarking Method
Benchmarking is a fairly straightforward KM metric that often represents a good starting point.
There are two general types of benchmarking:
Internal benchmarking, which involves comparisons against other units within the same organization or a comparison of a single unit over different time periods; and
External benchmarking, which involves a comparison with other companies.

Spendolini (1992) further describes four different types of benchmarking :
Industry group measurements
This involves the measurement of various facets of one operation compared to similar measurements from other companies.

Best Practice studies
These are studies and lists of what works best. These are useful to benchmarking research, but they are not useful as metric.

Spendolini (1992) further describes four different types of benchmarking :
Cooperative benchmarking
This involves the measurement of key production functions of input, outputs and outcomes with the aim of improving them.
Competitive benchmarking
This is the study and measurement of a competitor without their cooperation for the purposes of process or product quality improvement.

The Balanced Scorecard Method

The balanced scorecard method (BSC) is a measurement and management system that enables organizations to clarify their vision and strategy and to translate them into action.
It provides feedback on both the internal business processes and external outcomes in order to continuously improve strategic performance and results.






The House of Quality Method
The house of quality method was developed to show the connections between true quality, quality characteristics, and process characteristics.
This was done using the Fishbone Diagram, with true quality in the heads and quality and process characteristics in the bones.
This technique is also referred to as quality function deployment (QFD; Mazur, 1993) as it links the needs of the customer with marketing, design, development, engineering, manufacturing, and service functions.

Some popular house of quality metrics used for KM projects include:
1.The expense of reinventing solutions per year (or rework)
2.The information/knowledge seeking time spent on average employee
3.Number of ideas that were implemented from the suggestion box per year
4.The percent of employees who are aware of what KM exists within their organization

Tiwana (2000) recommends using indicators and other useful parameters from the Skandia Intellectual Capital annual report instrument as house of quality outcomes in order to analyze KM effectiveness. These indicators include:
1. Competence development expenses ($ per employee),
2.Employee satisfaction,
3.Time spent on systematic packaging of know-how for future reuse when a project has been completed,
4.Training expenses per employee,
5.Information-gathering expenses per existing customer,
6. Total number of patents held,